Showing posts with label trunk show. Show all posts
Showing posts with label trunk show. Show all posts

10/25/2009

Bra-vo Intimates



The last Friday in September, I had the pleasure of attending a fall trunk show at Bra-vo Intimates in Royal Oak, Michigan. This is an excellent week long promotion for Bra-vo clients to pre-order everything from lingerie to swim to our clothing line -
Bratique Helene for women with large breasts and misses sized bodies!



Bra-vo's owner is the wonderful Rebecca Aughton, a lingerie industry veteran and master bra fitter. In addition to its urban location, hardwood floors, and resident cat, my favorite section of the store is the bra alcove. Lots of goodies I wanted to get my hands on. And on one of the many sample racks I saw a Freya bustier - Nadia - that I'm excited to see in stores.



As I worked with the Bra-vo staff that day I heard them say, "There is no normal size. Women come in all sizes & shapes, just like snowflakes." All they talk about is fit, fit, fit and I knew I was in good company when looking at a new bra that had just arrived Rebecca briefly inspected it and said, "Looks like jiggle to me", meaning she thought the fabrication wouldn't offer strong support.


2/15/2009

Trunk Show at Loretta's Intimates


Last Saturday Bratique Helene had a trunk show at Loretta's Intimates of Plano, this generationally owned family boutique also has another store in Flower Mound TX. To say the trunk show was a success would be an understatement, as Audrey the manager (and third generation) said, "your shirts were flying out the door".

Loretta's is an
excellent place to go if looking for lingerie, and they fit all sizes. In fact I have purchased two out of my last three bras from their store. Their website is a breeze to navigate and their shipping is quick and free. The staff at the Plano store - Audrey, Sarah, Katie and Monica, are helpful, kind and knowledgeable too.

Although most of the women who came to the event were wearing unstructured knit tops, it was encouraging that their bustlines were nice and uplifted. We fit women from their 20's through their 60's that day, the working single women to the grandmothers, because everyone wants to feel their best in a structured, woven article of clothing (when was the last time you left the house in knit pants and felt put together?). Regrettably I forgot my camera, so didn't take any before and after pictures. It was a blessing to meet the women, and have the opportunity to get their feedback, which was positive, on our clothing line.

The fit of the line was right on for our target market.
At first the women who came to us were incredulous and skeptical, as in "you'll never get a shirt to fit my bustline" (this especially was the sentiment of the R's - really endowed's), but once they had the shirt on it turned to pleasant surprise and astonishment, "OMG, it looks awesome". From the dressing room we heard women exclaim, "GASP, I have a waist", and "WOW, look at my back, you can see that its shapely", etc. etc.

A big thank you to
both the great staff at Loretta's and the beautiful women who participated in the trunk show!

11/19/2008

BH Inaugural Trunk Show

I just took a few pictures at our trunk show last Thursday, November 13. My mom, Helene, our store’s name sake, was the resident picture taker for our family so I am challenged in the picture taking area. Oftentimes I don’t eve remember to take them.

On a side note: while at church on Sunday I glanced behind me and saw this lady with a great front silhouette (she was seated so I could only see the front profile). And then I realized it was Yudie in her new shirt. What a testimony to her comfort & confidence in the shirt: she bought it on Thursday eve and wore it on Sunday morn. That’s awesome!!!




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