Trunk Show at Loretta's Intimates

Last Saturday Bratique Helene had a trunk show at Loretta's Intimates of Plano, this generationally owned family boutique also has another store in Flower Mound TX. To say the trunk show was a success would be an understatement, as Audrey the manager (and third generation) said, "your shirts were flying out the door".

Loretta's is an excellent place to go if looking for lingerie, and they fit all sizes. In fact I have purchased two out of my last three bras from their store. Their website is a breeze to navigate and their shipping is quick and free. The staff at the Plano store - Audrey, Sarah, Katie and Monica, are helpful, kind and knowledgeable too.

Although most of the women who came to the event were wearing unstructured knit tops, it was encouraging that their bustlines were nice and uplifted. We fit women from their 20's through their 60's that day, the working single women to the grandmothers, because everyone wants to feel their best in a structured, woven article of clothing (when was the last time you left the house in knit pants and felt put together?). Regrettably I forgot my camera, so didn't take any before and after pictures. It was a blessing to meet the women, and have the opportunity to get their feedback, which was positive, on our clothing line.

The fit of the line was right on for our target market. At first the women who came to us were incredulous and skeptical, as in "you'll never get a shirt to fit my bustline" (this especially was the sentiment of the R's - really endowed's), but once they had the shirt on it turned to pleasant surprise and astonishment, "OMG, it looks awesome". From the dressing room we heard women exclaim, "GASP, I have a waist", and "WOW, look at my back, you can see that its shapely", etc. etc.

A big thank you to both the great staff at Loretta's and the beautiful women who participated in the trunk show!