Loretta's Intimates (of Plano)

Undoubtedly, one of the best lingerie stores in the DFW metroplex is Loretta's Intimates. Not only is Loretta's my go-to place to purchase my favorite bra styles & brands, but whenever people ask us to refer them to a lingerie store that fits the full bust in Dallas, we send them to Loretta's.




Loretta's is a family owned store, celebrating 25 years in the business of fitting women in bras, with the current owner - Karen - being the second generation, while the third generation - Audrey - manages the store on a daily basis. While they fit all sizes accurately, they pride themselves in being full bust specialists.

Loretta's is a friendly & safe environment where all women are welcome. I have seen them shoo men away from the dressing rooms for the sake of their customer's privacy and comfort.

Loretta's truly does have a great selection of bras. I am glad they go above a G cup and am proud of the way they do business. If you need a smaller band/bigger cup they are happy to order one for you. And they reward you for referring your friends. The pictures in this post are just a few of the several styles either my clients or I have purchased from them.

Every swimsuit season I visit Loretta's as they always carry D+ cup swim separates and one pieces. And soon to arrive is the french lingerie brand Empriente, the cadillac of full bust brands and only available at a few select boutiques.



Karen, Audrey & their staff know that women feel better about themselves when properly supported, and to that end Loretta's fits women of all shapes and sizes, they have both bras that are accesibly priced and bras that epitomize luxury. Not only am I proud of the Loretta's team, I am thankful to have such a great resource in my area!

Trunk Show at Loretta's Intimates

Last Saturday Bratique Helene had a trunk show at Loretta's Intimates of Plano, this generationally owned family boutique also has another store in Flower Mound TX. To say the trunk show was a success would be an understatement, as Audrey the manager (and third generation) said, "your shirts were flying out the door".

Loretta's is an excellent place to go if looking for lingerie, and they fit all sizes. In fact I have purchased two out of my last three bras from their store. Their website is a breeze to navigate and their shipping is quick and free. The staff at the Plano store - Audrey, Sarah, Katie and Monica, are helpful, kind and knowledgeable too.

Although most of the women who came to the event were wearing unstructured knit tops, it was encouraging that their bustlines were nice and uplifted. We fit women from their 20's through their 60's that day, the working single women to the grandmothers, because everyone wants to feel their best in a structured, woven article of clothing (when was the last time you left the house in knit pants and felt put together?). Regrettably I forgot my camera, so didn't take any before and after pictures. It was a blessing to meet the women, and have the opportunity to get their feedback, which was positive, on our clothing line.

The fit of the line was right on for our target market. At first the women who came to us were incredulous and skeptical, as in "you'll never get a shirt to fit my bustline" (this especially was the sentiment of the R's - really endowed's), but once they had the shirt on it turned to pleasant surprise and astonishment, "OMG, it looks awesome". From the dressing room we heard women exclaim, "GASP, I have a waist", and "WOW, look at my back, you can see that its shapely", etc. etc.

A big thank you to both the great staff at Loretta's and the beautiful women who participated in the trunk show!